Enterprise SEO: Everything You Need To Know

Major brands like yours go far in Google with little effort. But you’re not the only major business in your industry.

You’ve got competitors. They also sail through a lot of the initial SEO steps.

It’s happening for them, too. So, how do you gain the edge you need over the competition?

Enterprise SEO.

It’s several steps beyond traditional SEO. It’s hard. It takes a serious budget.

But it’s worth it. WAY worth it.

It’s how you go from ranking for branded keywords and a handful of others to absolutely DOMINATING every keyword in your industry.
That’s how you grow an enterprise in 2024.

Below, I’m going to show you the hows and whys of enterprise SEO — and why UppercutSEO is the provider you need to get this new phase of SEO off the ground. Let’s go.

What Is Enterprise SEO?

Enterprise SEO is SEO for big businesses.

I’m talking about big-time software-as-a-service (SaaS), startups headed for major funding rounds, household name brands, and publicly traded companies.

Traditional SEO is great for small businesses — law firms, accountants, restaurants, dentists, etc.

But to really level up and rank for national or international keywords, you’re going to need enterprise SEO.

Many of the same principles apply: content, on-page, technical, off-page, etc. The difference between traditional and enterprise SEO is mostly about scale.

It’s the difference between getting a couple dozen backlinks in a quarter and getting a couple THOUSAND backlinks in a quarter.

Take it from a longtime link builder: That’s a HUGE difference.

Why and When You Need Enterprise SEO

The “why” of enterprise SEO is pretty straightforward:

It helps big businesses get even bigger. It grows revenues, boosts valuations, and makes bosses and investors happy.

The “when” is a little more complicated.

But I can give you a few sure signs you’re ready to upgrade from traditional — or nonexistent — SEO to enterprise:

• You’re seeing little to no growth in web traffic.
• You’ve been tasked with achieving scalable growth.
• You’re relying heavily on paid advertising.
• Your competitors are investing in big SEO plays.
• You’ve received a substantial digital marketing budget and need to use it wisely.

If any of those bullet points apply to you, you’re ready for enterprise SEO.

The Enterprise SEO Platform You Need

There’s a math problem here (emphasis on “problem”):

There are thousands of so-called SEO experts who would like to take your company’s money in exchange for SEO services.

Easily 90 percent of them don’t know the first thing about SEO. They’re scammers.

Most of the remaining 10 percent know a thing or two about SEO — for small businesses. They do SEO for law firms, dentists, plumbers, and the like.

Nothing wrong with that. But it’s not the same thing as doing SEO for a major enterprise.

They’re dealing with sites with a couple dozen pages. They’ve never even looked at a site with a couple thousand pages.

They’re spending three grand per month in SEO budget. They’ve never even seen numbers as big as what you’re authorized to spend on SEO for your company.

If you partner with them, they’ll be happy. But they’ll fail. Miserably.

So, what do you do? You look for the one percent.

And you’ve found it. I’ve been doing SEO for more than a decade. I’ve ranked enormous sites in huge markets. I’ve done SEO work that business owners say is nearly 100 percent responsible for their revenue growth.

And now, I’ve built a team of the best enterprise SEO experts in the world. We blend decades of collected experience in link building, content, technical SEO, and on-page optimization to create the ultimate SEO strategy for YOUR company.

But I didn’t stop with the team.

I also built the UppercutSEO dashboard. It’s tailor-made for large enterprises that need to be able to see (and report on) ALL of the SEO work being done for them.

It enables you to order content and backlinks on demand. It gives you direct access to SEO experts.

In other words, it’s the only enterprise SEO platform you need. You don’t need to pay for major SEO tools or build an in-house SEO team.

You just need UppercutSEO.

Start with an Enterprise SEO Audit

When you partner with UppercutSEO, you can jump right in if you want. You can log into your dashboard and start ordering content and backlinks.

But maybe you’re not ready for that just yet. That’s OK.

You need to get a good baseline — establish where you are now so you can measure results later.

That’s what an SEO audit is for.

The Uppercut team will take a deep dive into every conceivable measure of your SEO successes and failures so far. We’ll look under every rock for the good, bad, and ugly.

Then, we’ll put together a comprehensive report and an enterprise SEO roadmap to increased rankings, traffic, and revenue.

It’s tailored to your company and done by leading SEO experts. There’s no better starting point than that.

Get a Tailored SEO Plan

Now, let’s talk about the enterprise SEO plan you’ll get from the UppercutSEO team.

On-Page SEO for an Immediate Boost

First, we’ll interrogate your current on-page SEO (or lack thereof).

What does that mean, exactly? We’ll look at the following on-page SEO factors, among others:

• Title tags. These are the main titles shown in search results. They tell search engines and users what your page is about.
  
• Meta descriptions. Short page summaries in search results. They give users a preview of your content.
• Header tags. These are headings and subheadings in your content. They help organize your page and make it easier to read.
• Schema markup (structured data). This is a code that helps search engines understand your content’s context. It can improve how your page appears in search results.
• Internal linking. Links from one page on your site to another. They help users navigate and spread ranking power around your site.
• External linking. Links from your site to other sites. They provide additional info and show search engines the relevance of your content.
• URL structure. The format of your web addresses. Clear, descriptive URLs are easier for users and search engines to understand.
• Internal anchor text. The clickable text in your internal links. It should be relevant to the linked page and concise.
• Image alt text. Descriptions for images. They help search engines understand what your images are and make your site accessible to visitors with visual impairments.

And build a complete plan for fixing every issue we uncover.

Fixing on-page issues can give you a near-immediate SEO boost. We like to start with that so you see we can actually move the needle for you.

Technical SEO for Scalability

Next up is technical SEO, which is primarily about making it easy for Google to find, understand, index, and rank your enterprise website’s thousands of pages.

Here’s a closer look at what we’ll analyze and make a plan to enhance on the technical SEO side:

• Robots.txt. This file tells search engines which parts of your site not to crawl. It helps control their access and can cause major issues when it’s done wrong.
  
• Canonicals. These tags show search engines your preferred URL for similar content. This prevents duplicate content issues but can make them worse when it’s done incorrectly.
• Noindex and similar tags. These tags tell search engines not to index certain pages. Use them for non-essential or duplicate pages.
• Page speed. How fast your pages load. Faster pages improve user experience and can help with rankings.
• Crawl depth. How many clicks it takes to reach a page from the homepage. Shallower depth means easier access for users and search engines.
• Log file analysis. This examines server logs to understand how search engines crawl your site. It helps identify crawl issues.
• Subdomains and subfolders. How you structure your site. They organize content and can impact SEO performance.
• XML sitemaps. These maps guide search engines through your site. They ensure all important pages are found and indexed.
  HTTPS status. This is about website security. Secure sites (HTTPS) are favored by search engines AND users.
• Redirects. These send users from one URL to another. Use them for outdated or moved pages, but avoid too many. We’ll also look for redirect chains and loops, which are serious SEO issues.
• Server errors. Issues on your server. They stop search engines from accessing pages and hurt the user experience.
• Broken links. Links that don’t work. They frustrate users and can harm your site’s credibility with search engines.

Enterprise sites are HUGE. While technical SEO can be a fairly minor concern for smaller sites, it’s an enormous issue for large sites with thousands of pages.

You can’t ignore it. And you can’t rely on your web designer or developer to know how to fix these highly technical SEO issues, either. This requires an enterprise technical SEO specialist.

SEO Content for Long-Term Growth

This probably isn’t going to be the first time you’ve published content on your website. Which is why it’s critical that we include a content component in any initial audit.

Here’s what we’ll look at in your existing content:

• Content relevance. This is about how well your content matches your audience’s needs. Relevant content attracts and retains users.
• Readability. How easy it is to read your content. Simple, clear language helps keep users engaged. Same for bulleted lists and short sentences and paragraphs.
• Keyword optimization. Using the right words that people search for. It helps your content rank higher in search results. We’ll look for keywords in the right places, as well as spammy keyword optimization tactics.
• Search intent. Understanding why people search for certain terms. Aligning content with this intent meets user needs better.
• Plagiarism. Checking if content is copied from other sources. Unique content is crucial for SEO and credibility.
• Comparison to competitor content. Seeing how your content stacks up against others. It helps identify areas for improvement.
• Use of images and videos. Adding visual elements to support your text. They make content more engaging and shareable.
• User engagement. How users interact with your content. Dwell time, session duration, bounce rate, and time on page indicate content quality.
  
• Duplicate content issues. Identifying repeated content within your site. Unique content on each page is key for SEO.

Some of the content will need to be revised or updated. Some will need to be scrapped.

And we’ll very likely identify some serious gaps in your content coverage. Our team of expert enterprise content creators will help you fill that gap.

Ensuring ALL of your content is incredible and making a plan to publish more over time is how you ensure long-term SEO growth for any enterprise, no matter how large.

Backlinks to Seal the Deal

Backlinks are what enterprise SEO is all about. Because they’re the one thing you can’t directly control.

That’s why we HAVE to take a look at where you currently stand. Otherwise, we won’t be able to make a plan for where you need to go.

Here’s a look at what goes into our backlinks audits for enterprise websites:

• Number of backlinks. Counts how many links point to your site. More backlinks can mean higher authority and better rankings.
• Number of referring domains. The number of different websites linking to you (rather than the sheer number of total links). Diverse sources improve your site’s credibility.
• Quality of linking sites. Checks if linking sites are reputable and high-quality. Good quality links boost your site’s trust.
• Relevance of backlinks. How related the linking content is to your site. Relevant links are more valuable for SEO.
• Anchor text. The clickable text in backlinks. Descriptive, relevant anchor text helps with ranking for specific terms.
• Follow vs. NoFollow links. Identifies if links pass SEO value. “Follow” links are better for improving your site’s rankings.
• Link velocity. The rate at which you gain or lose backlinks. Sudden changes can signal unnatural linking practices to Google, which can get you penalized.
• Toxic or spammy links. Identifies harmful links from low-quality sites. These can damage your site’s rankings and even lead to manual actions.
• Competitor backlinks. Analyzes the backlink profile of competitors. Helps understand their strategy and find new link opportunities.
• Backlink opportunities. Spots potential sources for new backlinks. This helps in planning effective link-building strategies.

With all of these factors assessed, we’ll have an actionable plan to improve your off-page SEO and truly grow your website to the next level.

Your Competitors Are Growing with Enterprise SEO. Are You?

I’m not trying to scare you, but I need to be honest:

You’re going to fall behind if you don’t invest in SEO as a large, legacy company.

Yes, your reputation gets you a long way. But you have competitors with similarly good reputations who ARE investing in SEO RIGHT NOW.

And some of them have been doing it for decades.

They’re pulling ahead of you — if not right now, then soon. Because SEO isn’t going away. Search engines aren’t going away.

And people are looking for your products and services online right now more than they ever have.

In other words, 10 years ago was the time to invest in enterprise SEO. But right now is a great second-best option.

Ready to get started? You’re ready to work with UppercutSEO.

Get a la carte backlinks and content through your free SEO dashboard. Or contact me to schedule a free consultation and build a long-term enterprise SEO plan.

Let’s do this.