Why Do E-Commerce Sites Need Link Building?

Establishing a network of high-quality backlinks is not just about enhancing SEO; it's about asserting your e-commerce platform's authority and trustworthiness.

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Last updated on November 27, 2023

In the competitive realm of online shopping, e-commerce SEO is a crucial factor that can make or break a business’s digital presence. Link building, an essential component of SEO, serves as the backbone for enhancing visibility and credibility in the crowded e-commerce marketplace.

Link Building: Strengthening E-commerce Foundations

For e-commerce sites, link building is more than just a beneficial practice—it’s a necessity. Here’s why:

  1. Visibility: By acquiring quality backlinks from reputable sources, e-commerce sites improve their chances of appearing higher on search engine results pages (SERPs). This increased visibility leads directly to higher traffic, providing more opportunities to convert visitors into customers.
  2. Authority: Search engines view links as votes of confidence. More high-quality links mean a higher domain authority, which signals to search engines that your e-commerce site is a credible and trustworthy source for consumers.
  3. Relevance: Through strategic link building, e-commerce sites can target specific keywords that are highly relevant to their niche. For instance, a company specializing in ‘eco-friendly dog beds’ would benefit from backlinks with anchor text related to their products, such as “sustainable pet accessories” or “green dog beds.”
  4. Competitive Edge: In the e-commerce sector, outranking your competitors can substantially impact your market share. Effective link building can help you gain an edge by positioning your site as a leading authority in your market niche.

SEO: Unpacking the Advantages for E-commerce Businesses

E-commerce SEO is the lighthouse that guides potential customers to your shores. Consider these benefits:

  1. Targeted Reach: SEO lets you connect with those actively searching for your products. By optimizing for specific keywords, such as “customized pet accessories” or “handmade cat collars,” you align with the user’s intent, leading to a higher probability of purchase.
  2. Conversion Optimization: It’s not just about traffic—it’s about the right kind of traffic. SEO efforts ensure that you’re attracting visitors and qualified leads who are genuinely interested in what you offer, leading to better conversion rates.
  3. Brand Recognition: As your site climbs the SERP ranks, brand awareness grows. Potential customers associate your e-commerce store with their needs, fostering trust and loyalty.
  4. Cost-Effectiveness: Compared to traditional advertising, SEO is a cost-effective strategy that offers a higher return on investment (ROI). The organic reach gained through SEO saves money in the long run, reducing the need for paid advertising.
  5. Sustainable Growth: SEO efforts have a compounding effect over time. Your work today to improve your SEO and link building can result in continued growth and sales for years.

For an e-commerce business, investing in SEO and link building isn’t just about keeping up with the competition; it’s about setting the pace and carving out a profitable niche in the bustling online marketplace.

Now, let’s explore some effective strategies to acquire high-quality backlinks and strengthen your online presence.

Build Link-Worthy Content!

To attract links naturally, consider adding a compelling blog section to your e-commerce site filled with engaging and valuable content. Use this platform to connect with readers and point them toward your product pages, funneling referral traffic toward your main offerings.

Here’s how to curate content that magnetizes backlinks:

  • Research is key. Use tools like Ahrefs to identify which types of content have garnered numerous backlinks for your competitors by checking the “Top Pages by Links” for several competitors.
  • Gather ideas. Compile a list of high-potential content ideas based on your findings.
  • Beat the ranking pages. Focus on creating content that surpasses what’s already out there by being more comprehensive, incorporating multimedia elements, or presenting fresh insights and research.

Once your content is published, the next step is strategic outreach:

  • Utilize Ahrefs to pinpoint websites that have linked to similar content.
  • Craft personalized emails to these website owners, making a compelling case for why your content is link-worthy.
    By enhancing what’s already available and promoting your content effectively, you can outshine competitors and earn those valuable backlinks.

Different Kinds of Content That Can Earn Links

Handy Calculators and Interactive Features

Interactive features, like bespoke calculators or quizzes, can serve as excellent link magnets. For example, a custom tool that helps users assess their carbon footprint could replace less effective versions elsewhere on the web. Reach out to eco-conscious websites that might benefit from such a tool to implement a savvy broken link building tactic.

Thorough How-To Manuals

Detailed how-to manuals on niche-relevant topics can be very link-worthy. A well-crafted manual that addresses a common problem or shares new techniques can gain traction, attract links naturally, and boost your organic traffic significantly.

Exclusive Data and Research Findings

Publishing exclusive insights or data unique to your industry can attract attention and backlinks. A groundbreaking analysis of emerging market trends, for instance, could earn mentions and links from industry insiders and news outlets.

Curated Industry Rankings

Assembling a curated list of noteworthy influencers or products in your market segment, and notifying those who make the list, can lead to backlinks.

By presenting it as a recognition or a badge of distinction that they can display on their site, you encourage a backlinking culture.

This approach can lead to high-quality links, particularly from the awardees’ platforms.

FAQ Sections as Linkable Resources

FAQ sections are invaluable for addressing common issues related to your industry and can naturally attract links due to their utility.

Rather than relying solely on outreach, the strategy with FAQ pages is to optimize them for a variety of long-tail keywords focused around a central topic.

This enhances the chances of ranking higher in search engine results.

Leveraging Infographics for Backlinks

Infographics offer a visually appealing way to present information and are excellent for catching the attention of content curators in your industry.

The benefits of using infographics for link building include:

  • They’re highly shareable due to their visual nature.
  • They simplify complex information, making it more digestible for a broad audience.
  • Infographics provide a rich opportunity to gain backlinks naturally.

Consider a company that manufactures organic skincare products. An infographic that maps out the ‘farm to face’ journey of their key ingredients could grab the attention of beauty and wellness bloggers, as well as sites focused on organic living. If your content is compelling, they may feature your infographic on their site.

This not only elevates your brand’s reach but also earns you a high-quality backlink from a domain with shared values and audience interest.

For crafting these visuals:

  • Utilize user-friendly design tools such as Canva or Visme, which can create professional-looking infographics without any design experience.
  • If design isn’t your strong suit, hiring a freelance graphic designer can be a worthwhile investment to ensure your infographic stands out and is worth linking to.
    An effective infographic is not just about looks; it’s about delivering value in a format that encourages others to share and link back to your content.

Uncover E-commerce Backlinks via Competitor Analysis with Ahrefs

Leveraging the backlink profiles of your competitors can be a strategic way to uncover potential linking opportunities for your e-commerce site. Competitors who rank higher often have a robust set of backlinks, and understanding who links to them can give you insight into where you might also obtain valuable backlinks.

Here’s a straightforward method to conduct a competitor backlink analysis using Ahrefs:

Competitor Backlink Analysis Steps:

  1. Begin with a Google search using the keyword phrases you’re targeting. Record the top ten URLs in a spreadsheet for the organization.
  2. With Ahrefs, you can delve into each competitor’s backlink landscape:
    – Log into Ahrefs and open the Site Explorer tool.
    – Enter the URL of a competitor’s site into the search bar.
    – Navigate to the “Backlinks” section to reveal the sites linking to your competitor’s content.
    – Export the list of backlinks as a CSV file and integrate this data into your previously created spreadsheet.
  3. Repeat the process for each competitor URL you’re researching to build a comprehensive list of backlink prospects.

For those with an Ahrefs subscription, the full suite of tools is available for in-depth analysis. If you’re working without a subscription, Ahrefs offers a limited free backlink checker that provides insights at the domain level, which can still be useful for a high-level view.

For a more nuanced approach and advanced techniques, Ahrefs itself provides educational content, such as tutorial videos, to guide users through sophisticated competitor backlink analysis, helping to pinpoint top-quality link prospects by studying competitor websites.

Engaging with Resource Pages for Industry-Specific Backlinks

Resource pages serve as curated lists of links to helpful sites within a specific industry, making them prime targets for your link-building efforts. If you approach them correctly, asking to be included on such pages can yield positive results.

Here’s a step-by-step guide for connecting with resource pages:

1. Identify Potential Resource Pages:

Perform Google searches to find resource pages relevant to your niche, such as “best [product] sites” or “[service] resource list”.

Experiment with different search queries to capture a variety of resource formats, including:

  • “useful links” AND [product/service]
  • “[product/service] resources”
  • “best [product/service]”
  • “ultimate list of [topic]”
  • “[topic] roundup”

2. Compile a Contact List:

As you discover relevant resource pages, note their URLs in a spreadsheet.

Look for contact information on the websites’ contact, about, or footer sections.

To streamline the process, consider using an email-finding tool like Hunter.io to gather contact information for each domain quickly.

3. Craft Your Outreach Strategy:

Your initial email should feature a compelling subject line; using numbers or statistics can improve open rates.

In the email body, be concise and to the point about why your site should be included.

Personalization is key; tailor each email to the recipient to avoid sounding generic.

4. Follow-Up Protocol:

After sending your pitch, wait a few days to give the recipient time to respond.

If you don’t hear back, send a polite follow-up.

Persistence is fine, but after one or two follow-ups without a response, it’s best to move on.

Remember, the goal is to make your site stand out as a valuable addition to their resource page. Highlight what makes your e-commerce site unique or beneficial to its audience to increase your chances of securing that backlink.

Leverage HARO for Quality Backlinks as an Expert Source

HARO, which stands for Help a Reporter Out, is an invaluable tool for securing high-quality backlinks. As endorsed by industry experts like Brian Dean of Backlinko, it’s an efficient way to gain exposure and links from authoritative news sites and blogs.

To utilize HARO effectively:

Registration on HARO:

Visit the HARO website and select the “I’m a Source” option to begin.

Familiarize yourself with the guidelines to ensure you understand the platform’s rules.

Proceed to sign up by providing the necessary details on the basic subscription form.

Receiving and Responding to Queries:

Once registered, you’ll receive emails with queries from journalists and bloggers three times daily.

Skim through these queries to identify ones relevant to your expertise or industry.

When you spot a suitable query, craft a compelling and informative response to pitch.

Pitching Tips:

Given the competitive nature of HARO, it’s crucial to provide unique and insightful information to stand out.

Keep your pitch concise yet detailed enough to showcase your expertise.

Persistence and Patience:

Only some pitches will yield a backlink, and only some responses will be selected by the journalist.

Despite this, consistently engaging with relevant queries increases your chances of being featured and earning a backlink.

Each interaction on HARO is an opportunity to showcase your knowledge and secure a valuable backlink to your e-commerce site. While success is only guaranteed with some attempts, the potential rewards make it a worthwhile endeavor for any e-commerce link-building strategy.

Grab Your Competitors’ Backlinks

Capitalizing on the backlink strategies of your competitors can be an ingenious way to enhance your SEO efforts:

  • Finding Broken Links: Look for links on external sites that lead to error pages.
  • Identifying Lost Links: Spot links that used to point to competitor sites but have been removed.
  • Analyzing Active Links: Observe and understand where your competitors are getting their links.

In each scenario, you can suggest your content as a new or additional resource for these websites to link to.

Imagine you run an online culinary platform similar to a well-known food blogging site, and you also sell gourmet ingredients. If a competitor loses a link from a culinary magazine where they discussed the benefits of exotic spices, this is your cue.

Using a tool like Moz’s Link Explorer, you could discover that the magazine had linked to a page about the uses of a particular spice blend, which is no longer available.

For Broken Links:

  • Use Moz’s Link Explorer, entering your domain to start.
  • Navigate to the “Top Pages” tab and filter by “404 errors.”
  • View the broken pages list and the links pointing to them, exporting the data for outreach planning.

For Lost Links:

  • From the main dashboard in Moz’s Link Explorer, go to “Inbound Links.”
  • Select the “Lost” filter to view recently removed links.
  • Again, export this list and add it to your master outreach spreadsheet.

For Active Competitor Links:

  • Moz’s Link Intersect tool helps find sites linking to your competitors but not to you.
  • Enter your competitors’ domains and hit “Find Link Opportunities.”
  • Sort through the “Intersecting Sites” to find where you might also gain a link.

Once you have gathered this information, you can begin to reach out:

  • For broken or lost links, suggest that the webmaster update their resource with a link to your relevant page.
  • For active links, if your competitors are mentioned, and you’re not, pitch your content as an additional resource.

And if you discover instances where your brand is mentioned without a link, it’s perfectly acceptable to ask the content owner to include a link back to your site. This can be a straightforward way to gain legitimate backlinks and drive more traffic to your e-commerce platform.

Build Affiliate Relationships

Expanding your e-commerce reach through affiliate partnerships is a dual-benefit strategy that can significantly enhance sales and bolster your site’s backlink profile. By carefully selecting and collaborating with affiliates, your product pages could gain valuable exposure on authoritative domains.

The challenge lies in sculpting an appealing affiliate program and attracting the right affiliates. Success in affiliate partnerships requires showcasing the lucrative potential of your offerings — whether through attractive commission rates, high order volumes, or a website that excels in converting visits to purchases.

Once you can demonstrate the profitability of your affiliate program, it will naturally attract partners eager to feature links to your site. Delivering consistent profits to publishers will incentivize them to maintain, if not increase, their promotional efforts for your products.

Consider the example of ‘GreenChef’, an organic meal kit company. They’ve developed an attractive affiliate program where food bloggers and eco-conscious influencers can share in the success of their healthy, easy-to-prepare meal solutions. With competitive commissions and an ever-growing market for healthful eating, ‘GreenChef’ affiliates are motivated to write about the brand’s offerings, generating content around everything from seasonal ingredients to special dietary menus.

Secure Prime E-commerce Backlinks through Guest Posts and Link Insertions via UppercutSEO

Establishing a network of high-quality backlinks is not just about enhancing SEO; it’s about asserting your e-commerce platform’s authority and trustworthiness.

UppercutSEO’s dashboard empowers businesses to accelerate their link-building campaigns by facilitating the purchase of guest posts and link insertions from premier, high-authority websites that are relevant to your niche.

Buy Guest Post

Tailored Content on Esteemed Platforms: We identify and partner with esteemed publishers within your industry to craft and place content that resonates with your brand and audience. Our tailored guest posting service ensures that your e-commerce site gains exposure in front of the right eyes, embedding your links within engaging, contextually relevant content.

Quality and Relevance at the Forefront: Each guest post is a product of meticulous research, aligning with your e-commerce brand’s ethos while tapping into the publisher’s established readership. We negotiate guest post placements on websites that boast not only high domain authority but also a loyal and engaged audience relevant to your market sector.

Buy Link Insertions

Strategic Placement in Existing Content: Our link insertion service scans for established content pieces that already have traction and are indexed favorably by search engines. By inserting your links into these articles, your e-commerce site benefits from the existing page authority and traffic, leading to more immediate visibility.

Unobtrusive Integration for Maximum Impact: We ensure that each link is seamlessly integrated into the existing content, providing additional value to the reader while directing them towards your e-commerce platform. This unobtrusive integration upholds the integrity of the host content while elevating your brand.

UppercutSEO Dashboard: Your Command Center

Streamlined Operations: Our user-friendly dashboard allows you to manage your link-building campaign with ease. View potential websites for guest posts, track the progress of link insertions, and monitor the impact on your site’s SEO metrics, all from a single, centralized interface.

Ethical Practices for Sustainable Growth: We stand firmly against black-hat tactics. Our services are rooted in ethical SEO practices, ensuring that your e-commerce site reaps the benefits of guest posts and link insertions without the risk of penalization by search engines.

Through UppercutSEO’s dashboard, e-commerce sites can not only expedite their link-building efforts but also ensure that every link counts towards building a robust, SEO-friendly web presence that drives sales and bolsters brand reputation.

Check out the dashboard today.

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