The problem is that they don’t look closely at the referring domains and ranking keywords of the websites they offer.
If they dug deeper into these websites and knew what to look for, they would see that most websites in their inventories were trash and hurting their clients.
TRASH?
Yup, garbage.
The fact is that most websites we analyze have manipulated domain ratings and artificially inflated traffic numbers.
Linking to your clients’ websites with these poisonous websites will hurt them and YOUR reputation.
Some link vendors manipulate DR metrics of their websites with fishy redirects and loads of links from spammy domains.
Artificially increasing the DR costs $100 in Fiverr, and then the owner sells hundreds of links for $350 each.
Doing this purposefully is not cool. But hear me out: Many honest link builders sell these harmful links without knowing it.
Traffic numbers are easy to fake.
Link farms target low-value irrelevant keywords, and the SEO tools show a high traffic number, but in reality, these sites are dead.
If you look at the keywords the site is ranking for, you will see totally useless spam phrases like “Matt Damon net worth” and “How tall is Jennifer Lawrence?”
So, if you want to rank a law firm website, you need links from websites that rank for law keywords. If you want to rank a home renovation website, you need links from websites that rank for home renovation keywords—you get the point.
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