Search engine optimization evolves quickly, and professionals cannot afford to fall behind on Google updates, ranking factors, and content strategies. Reading blogs and news helps, but podcasts deliver insights directly from experts in a way that fits into daily life. Whether you’re on the go or multitasking, they provide a constant stream of learning.
By following the best SEO podcasts in 2025, marketers, freelancers, and business owners gain access to actionable strategies, industry secrets, and proven methods. These shows are not just about theory; they explain practical tactics to improve rankings, optimize content, and strengthen digital visibility.
An SEO podcast is an online audio show where experts and marketers talk about how websites rank on search engines like Google. Episodes often cover updates, proven strategies, and real examples from the industry. Instead of reading long guides, listeners can learn by simply tuning in during their commute, workout, or workday. This makes podcasts an easy way to keep learning without extra time pressure.
SEO podcasts stand out because they combine expert advice with real-world case studies. Many include interviews with search professionals, giving listeners fresh tactics to apply immediately. Unlike short blog posts, podcasts often go deeper, covering tools, strategies, and algorithm changes in more detail.
For example, when a podcast explains how structured data improves click-through rates, or how local SEO citations affect visibility, listeners receive practical steps they can implement. This makes podcasts one of the best ways to stay current without heavy reading.
Podcasts accelerate SEO learning by turning complex concepts into simple, conversational discussions. Listeners hear about keyword research, site audits, and Google algorithm updates explained with clarity. This fast-tracks knowledge compared to trial and error.
These are the SEO podcasts worth adding to your playlist in 2025:
The Authority Hacker Podcast is hosted by Gael Breton and Mark Webster, two well-known names in the world of online marketing. What sets this podcast apart is its focus on real case studies and proven experiments rather than vague theories. They guide listeners through the process of building, monetizing, and scaling authority sites using practical strategies.
Topics range from affiliate marketing and link building to content systemization and site monetization. For online business owners who want to learn how SEO translates into long-term revenue, this podcast provides highly actionable lessons you can apply immediately.
The Search Engine Journal Show is backed by one of the most trusted industry publications, making it a go-to podcast for staying ahead of Google updates and marketing innovations. Hosted by Loren Baker and the SEJ team, it covers ranking factors, AI-driven search trends, content marketing, PPC, and social media strategies.
What makes it stand out is the access to top industry voices, from Google representatives to leading SEO consultants, who share first-hand insights. This show is especially useful for marketers and agencies looking to adapt quickly to industry shifts while building a holistic digital strategy.
Voices of Search, hosted by Benjamin Shapiro, is one of the few podcasts that publishes daily content, giving listeners a constant stream of SEO intelligence. The episodes include algorithm breakdowns, ranking frameworks, and case-based discussions that explain how search is evolving in real time.
With quick episodes that don’t drag on, it’s perfect for professionals who want fast, digestible insights to stay sharp. Whether you’re managing enterprise SEO or freelance campaigns, this show equips you with frameworks to handle updates, plan content calendars, and optimize strategies without guesswork.
Dan Shure’s Experts on the Wire is widely respected because of its laser focus on tactical SEO strategies. Each episode dives into specifics such as keyword research, technical site audits, user intent optimization, and content frameworks. Unlike shows that skim the surface, this podcast provides in-depth, ready-to-implement takeaways from both Dan and his expert guests.
It’s particularly valuable for SEOs who want to bridge the gap between theory and execution. Many listeners consider it a masterclass in hands-on SEO because it combines deep analysis with practical instructions.
The SEO 101 Podcast, hosted by Ross Dunn and John Carcutt, is one of the most beginner-friendly shows in the industry. It breaks down complex search engine updates, penalties, and best practices into simple, understandable explanations.
Unlike highly technical podcasts, SEO 101 caters to business owners, entrepreneurs, and marketers who want a clear starting point. Episodes often cover Google algorithm changes, industry news, and foundational SEO concepts in a way that feels conversational and accessible. It’s the perfect entry for those who want to grasp SEO fundamentals before diving into advanced tactics.
Many SEO podcasts move beyond basics into advanced territory. Topics include schema markup, voice search, site speed optimization, and AI-driven ranking changes. These advanced insights keep marketers prepared for competitive markets.
Here are the podcasts that dive into advanced SEO subjects:
Aleyda Solis is widely regarded as one of the most influential SEO consultants, and her podcast “Crawling Mondays” lives up to her reputation. The show covers technical SEO, crawling strategies, site audits, and advanced optimization frameworks in a way that appeals to both agencies and in-house teams.
Aleyda often invites top SEO experts to dissect issues like indexation, mobile-first challenges, and international SEO. Listeners gain clear, structured insights that can be applied to complex websites, making it a valuable tool for those serious about technical performance.
“EDGE of the Web” is hosted by Erin Sparks and has built a reputation for long-form, knowledge-rich discussions on SEO, content marketing, and digital trends. Unlike many quick-bite shows, this podcast unpacks issues in detail, often bringing in industry leaders like Barry Schwartz and Cindy Krum.
The combination of news updates and tactical breakdowns makes it both timely and evergreen. For marketers who want depth over surface-level advice, this show provides frameworks and strategies that can be implemented immediately in campaigns.
Kate Toon’s “Recipe for SEO Success” blends humor, clarity, and actionable knowledge in a way that few SEO podcasts manage. She takes intimidating SEO topics, such as schema, site speed, or backlink quality, and explains them in approachable terms.
The show is especially useful for freelancers, small businesses, and copywriters who may not have advanced technical skills but need to make their websites visible. Each episode is packed with interviews, success stories, and step-by-step advice, ensuring listeners walk away with practical strategies they can apply instantly.
“Marketing O’Clock,” produced by Cypress North, focuses on making industry updates both insightful and entertaining. Each week, the hosts break down new Google updates, ad platform changes, and SEO trends in a format that feels approachable but highly informative. The balance between humor and strategy keeps episodes engaging while still delivering critical knowledge.
It’s particularly useful for marketers managing both SEO and PPC, since the podcast bridges those worlds. For professionals who want to stay on top of industry shifts without endless research, this show acts as a time-saving resource.
The “SEO Rant Podcast,” hosted by Mordy Oberstein, is refreshingly direct and unapologetically authentic. Unlike heavily produced shows, it offers candid conversations about SEO topics often overlooked in mainstream discussions. Episodes cover everything from SERP volatility to user intent misalignment, giving listeners sharp insights into the realities of search.
What sets it apart is the willingness to challenge industry myths and go deeper into the “why” behind SEO practices. For listeners who prefer honest, thought-provoking analysis over scripted advice, this podcast provides the raw, real perspective that sparks new ideas.
Search engines evolve constantly, and missing even small updates can weaken a website’s performance. SEO podcasts give professionals an edge by delivering immediate insights into algorithm changes, ranking factors, and new tools. Unlike blogs or guides that may take weeks to publish, podcasts often cover trends as they unfold, helping listeners react quickly.
They also feature discussions from agency leaders, niche experts, and in-house marketers, offering perspectives that shape smarter strategies. By combining timely updates with practical examples, SEO podcasts act as a continuous learning channel, keeping listeners sharper than competitors who rely on outdated methods.
Consistency is the real key to mastering SEO with podcasts. Regular listening ensures professionals stay aware of new search features, tools, and case studies. It builds a long-term advantage over competitors who rely only on outdated tactics.
According to Statista, about 464.7 million people worldwide listened to podcasts monthly in 2023, and that number continues to grow. This shows audio learning is one of the most trusted and fastest-growing ways to gain knowledge.
The best time to listen is when doing routine tasks such as commuting, exercising, or household work. Many marketers use this time to learn and then apply the takeaways immediately. Some even take notes or discuss episodes with teams, reinforcing knowledge.
This habit makes learning consistent, efficient, and more enjoyable compared to only reading or attending occasional training sessions.
Which SEO podcast is best for beginners?
SEO 101 is the easiest entry point for beginners, as it only explains updates and SEO concepts. It avoids technical jargon while covering essential strategies.
Are advanced SEO podcasts worth listening to if I’m not technical?
Yes. Shows like EDGE of the Web or Crawling Mondays explain technical SEO in a simple format. Non-technical professionals still benefit by understanding concepts that shape rankings.
How many SEO podcast episodes should I listen to weekly?
One or two episodes a week are enough to stay updated. What matters most is consistency rather than overloading on too many episodes.
Do SEO podcasts replace certifications or courses?
No, podcasts supplement learning. They provide fresh updates, expert opinions, and case studies, while courses and certifications give structured, foundational knowledge.
Podcasts are no longer just background noise for commutes; they have become one of the most powerful learning platforms for SEO professionals in 2025. The sheer scale, with over 464 million listeners worldwide, demonstrates the profound integration of this medium into professional growth. A podcast like the Authority Hacker Podcast proves that listeners gain more than casual tips; they access field-tested strategies, expert perspectives, and insights they can immediately apply to real campaigns.
In a fast-changing industry where Google shifts the rules overnight, those who stay connected to trusted voices are the ones who adapt and thrive. Podcasts deliver knowledge in a format that is timely, practical, and accessible, keeping marketers aligned with strategies that matter today, not six months ago. For anyone serious about SEO growth, consistent listening is not optional; it’s a direct investment in staying ahead of the competition.